Case study — 001 · ViumbiGo
ViumbiGo
Brand repositioning for a coffee chain expanding across the region.
BrandingBranding & IdentityContent Production
ClientViumbiGo
Year2025
ServicesBranding & Identity · Content Production
The challenge
Nordica Coffee had a presence in three cities but an inconsistent visual identity that didn't reflect the quality of its product. They needed a brand able to support regional expansion without losing its neighborhood soul.
The approach
We developed a flexible identity: a warm typographic system, a palette inspired by the roasting process, and an application guide for every touchpoint — from packaging to in-store signage.
Brand system
Campaign
The results
The new brand system supported the opening of 12 new stores in under a year, with measurable gains in brand recall and per-store sales.
+64%Brand recall
12New markets
+38%Sales growth