Case study — 002 · Ricocolón
Ricocolón
Launch campaign for a digital bank built for young professionals.
Launch campaignDigital MarketingSocial MediaMedia Strategy
ClientRicocolón
Year2024
ServicesDigital Marketing · Social Media · Media Strategy
The challenge
Vela Bank needed to enter a market saturated with neobanks and stand out to young professionals skeptical of traditional financial advertising.
The approach
We designed a 360 campaign focused on digital and social media, backed by honest personal-finance content instead of empty promises.
Brand system
Campaign
The results
The campaign generated over 250,000 signups in the first quarter and a 4.8x return on media investment.
250K+Signups
+92%Awareness lift
4.8xMedia ROAS