Back to workCase study — 001 · Nordica Coffee
Nordica Coffee
Brand repositioning for a coffee chain expanding across the region.
RebrandingBranding & IdentityContent Production
Nordica Coffee — hero film
ClientNordica Coffee
Year2023
ServicesBranding & Identity · Content Production
The challenge
Nordica Coffee had a presence in three cities but an inconsistent visual identity that didn't reflect the quality of its product. They needed a brand able to support regional expansion without losing its neighborhood soul.
The approach
We developed a flexible identity: a warm typographic system, a palette inspired by the roasting process, and an application guide for every touchpoint — from packaging to in-store signage.
“Pregazzi understood our brand from day one. The results exceeded every expectation.”
Brand system
Campaign
The results
The new brand system supported the opening of 12 new stores in under a year, with measurable gains in brand recall and per-store sales.
+64%Brand recall
12New markets
+38%Sales growth