Back to workCase study — 002 · Vela Bank
Vela Bank
Launch campaign for a digital bank built for young professionals.
Launch campaignDigital MarketingSocial MediaMedia Strategy
Vela Bank — hero film
ClientVela Bank
Year2024
ServicesDigital Marketing · Social Media · Media Strategy
The challenge
Vela Bank needed to enter a market saturated with neobanks and stand out to young professionals skeptical of traditional financial advertising.
The approach
We designed a 360 campaign focused on digital and social media, backed by honest personal-finance content instead of empty promises.
“The best investment we made this year was working with Pregazzi.”
Brand system
Campaign
The results
The campaign generated over 250,000 signups in the first quarter and a 4.8x return on media investment.
250K+Signups
+92%Awareness lift
4.8xMedia ROAS