Back to workCase study — 006 · Norte Athletic
Norte Athletic
Media strategy for a sportswear brand launch.
Media strategyMedia StrategyDigital Marketing
Norte Athletic — hero film
ClientNorte Athletic
Year2025
ServicesMedia Strategy · Digital Marketing
The challenge
Norte Athletic was launching its first collection and needed a media strategy that could generate massive reach on a tight budget.
The approach
We combined high-precision digital media with targeted activations, optimizing spend in real time based on each channel's performance.
Brand system
Campaign
The results
The campaign reached over 22 million people and cut acquisition costs by 28% compared to the prior campaign.
22MMedia reach
-28%Cost per acquisition
+55%Sales growth